A clearer view of your numbers
Markup ↔ Margin Calculator
Turn markup into margin, or margin into markup. See why the difference matters.
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01 / EnterThese are editable examples, not recommended rates. Enter your own numbers.
Your result
02 / UnderstandLoading the example calculation…
Show the math
Estimates use unrounded numbers. Displayed amounts round to cents.
What this means
Markup is profit as a share of cost. Margin is profit as a share of revenue. For a profitable sale with a positive cost, margin is always lower than markup.
Worked example
A $100 cost with 25% markup gives a $125 selling price and $25 profit. The margin is $25 ÷ $125 × 100 = 20%. A 25% margin instead requires 33.33% markup.
How the math works
Margin (%) = markup ÷ (100 + markup) × 100. Markup (%) = margin ÷ (100 − margin) × 100.
About this estimate
Uses a $100 cost solely to illustrate the conversion. No fees, taxes, discounts, or overhead are added. Negative percentages are outside this conversion tool; use Job Profit for losses.
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Formula v1.0.0 · Reviewed · Tool ID: markup-margin