A clearer view of your numbers
Target Selling Price Calculator
Work from job cost to a selling price that accounts for your target margin and card fees.
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Your inputs
01 / EnterThese are editable examples, not recommended rates. Enter your own numbers.
Your result
02 / UnderstandLoading the example calculation…
Show the math
Estimates use unrounded numbers. Displayed amounts round to cents.
What this means
Your target margin is the share of revenue left after the costs you enter and the processing fee. The equivalent markup shown is the increase over job cost before subtracting the fee.
Worked example
Separate fee scenario: the default $1,000 cost, 20% margin, and 0% fee give $1,250. With $1,000 in cost, a 20% target margin, and a 3% fee, price = $1,000 ÷ 0.77 = $1,298.70. The fee is $38.96 and profit after fee is $259.74. Equivalent markup before fee is 29.87%.
How the math works
Selling price = total cost ÷ (1 − margin / 100 − fee / 100). Fee = price × fee / 100. Gross profit after fee = price − cost − fee.
About this estimate
Fee is a percentage of the entire sale price; fixed transaction fees are not modeled. Enter any fixed costs in total job cost. Margin plus fee must be below 100%. Taxes and overhead are excluded unless included in cost. Display uses USD and rounds to cents; calculations retain precision.
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Formula v1.0.0 · Reviewed · Tool ID: target-price